Employee Starter Pack
KING PRICE are a unique South African insurance company with client premiums that decrease monthly. In 2016, they required the redesign of their employee induction "Starter Pack". The Starter Pack consisted of everything a new member of staff would need to know about the unique company culture at King Price. A new illustration style conceptualized by an external illustrator based the ‘King’ mascot loosely on the “The Big Lebowski” film character. With the illustration style in place and my own background in illustration - this client was really just a lot of fun to direct creative on going forward.