FCB Client Showcase
ABSA BANK, one of South Africas four major banks, own the colour red in the local banking sector. In 2017, Absa required a retail portfolio showcasing their successful work relationship with FCB Ad Agency over the past year. Absa wanted this ‘brag book’ to stand out amongst all previous years as they really enjoyed the past year with FCB. After expected back and fourth with many decision makers, it was decided that the showcase should truly embody the feelings of enjoyment and fun experienced over the past year, while still illustrating the work respectfully.