Graphic Visual Language
BARLOWORLD LOGISTICS are South Africa's local lead in the global supply chain industry. In 2016, they required a new, clear, cohesive graphic visual language. Researching the brand it became evident that years of neglect resulted in an extremely incoherent, schizophrenic graphic style that required a complete overhaul. Moving products and services from point A to point B is the essence of logistics. The line drawn between A and B inspired the linear iconographic style. The flexibility of line allows for the illustration and communication of various topics without the need for photography.