Logo Design
ITOO INSURANCE is an insurance company who provide a uniquely tailored personal service to each customer. In 2015, they supplied their new insurance company name “Itoo” requiring an identity. The letterforms 'I' and 't' pushed closer together in such a way looked like one person with their arm around the other. Itoo saw themselves as genuinely being there whenever their clients need them most. The new identity almost designed itself.