Photographic Style
BARLOWORLD LOGISTICS are South Africa's local lead in the global supply chain industry. In 2017, client requested a bespoke photographic style. Using stock imagery as a budget constraint, the company’s updated key insight became our departure point: “The future of innovation isn’t technology, it’s people. The future of business isn’t innovation, it’s connection”. Barloword logistics felt their key differentiator in the logistics field was their people and the unique connections they develop with each other, with clients and the business. Using a double exposure technique the people and staff become the hero while connecting them visually with their respective area of expertise.