In-Store Display
ABSA BANK, one of South Africas four major banks, own the colour red in the local banking sector. In 2017, Absa required assistance with pulling together their Rosebank concept store visuals. Their original agency were struggling to deliver a desired result for client. Images had already been purchased by the above mentioned agency and concepts signed off. With no budget for anything else I worked with what was given to me. Absa’s concept store was a place where consumers could attend immersion sessions with collaborative brands like Nike & Exclusive Books. The Immersion sessions would be geared to improving consumers quality of life in partnership with specific Absa products.