Tv Commercial & Activation
BOS is a flavoured South African Ice Tea product made with Rooibos (Red Bush) high in anti-oxidants. In 2016, client approached us to assist in expanding their business footprint across Europe with unique first impressions. In addition to designing the new sales presenter, we came up with a couple TVC campaign ideas. "Go Bos" a South African expression meaning to go wild or crazy, have fun / general ridiculousness speaks strongly to the products young, healthy and fun identity. The concept involved taking iconic international movie scenes and throwing in unexpected, disruptive moment of Bos madness where viewers expect to see the original scene. Alternatively, budget constraints in mind - ‘Costume Play’ or Cosplay characters would replace the genuine movie footage. The activations would take famous European paintings and comp BOS Ice Tea drinks into them.