TVC's & Activation
BOS is a flavoured South African Ice Tea product made with Rooibos (Red Bush) high in anti-oxidants. In 2016, client approached us to assist in expanding their business footprint across Europe with unique first impressions. In addition to designing the new sales presenter, we came up with a couple TVC campaign ideas. “Refreshingly Different” kept the liberal European/International market in mind who are less conservative around sexier subject matter. The concept was a deliberately cheap stage show of love. A female figured tumbler glass meets and falls instantly for a male can of Bos Ice Tea. The activation involved covering taller buildings to look like a BOS Ice Tea can marking the arrival into Europe.